A killer idea: Asos serves up a digital assassin for holiday sharing

Here’s an awesome idea from Asos, though I’m not sure it was really well executed.

We all know people who get super into the holidays. Singing, ugly sweaters, lights everywhere, the whole deal. Don’t abide them, ASOSsinate them!

This could have been a really cool social media campaign where we’re all so busy asossinating each other, that the twitters and the bookfaces are lit up with updates, jokes, and content. Meanwhile Asos would laugh all the way to the bank.

Instead, all I got was the picture below (at the end of a rather entertaining video).