When you’re shopping in a category that is already fairly well understood, what’s most important? Nailing the details.
Abercrombie & Fitch’s browsing experience has a pretty expert implementation of color badges and live previews. Its enough to make an item like the polo shirt in the example come to life in the variety and boldness of the (often refreshed) hues and details that they have. The shopper can check out the different color combinations before even clicking into the product detail page, and perhaps just as important, explore the offering of everything in the category before committing further.