Not much to say, just thought this was a really pretty and on-brand landing page. I wonder how it performed?
As you may know, one of my favorite things in the world is a solid, contextual play for content-meets-commerce. I’ll tell this to anyone who will listen. In a retail experience, you can build story through the fixtures, the layout, furniture, artwork, and the clothes worn by store associates. On the web, you can actually build stories.
Oki-Ni does a solid job of getting their point of view out there. As soon as you land, they have product, for sure — however, there are tiles just as big dedicated to designer stories, travel reports, team members opinions and more, all with consistent, well mixed photography. Plus, there’s a lot of it. It keeps scrolling at just the right speed, so just as you might have been about to lose attention, they hit you with something new and pull you right back in.
There’s something I really like about the landing page at & Other Stories. Its loaded with stuff that keeps my ADD busy, while cleverly showcasing a ton of interesting stuff about their brand. The seamlessly mix editorial content, product, collections of product, video/animations, promotional announcements and more. If someone told me they were going to do all that at once – I’d think it would turn out to be a mess! These guys, however, deliver.
Visbyh is a fun little site that sells bright and colorful cases/accessories for iphones and your other favorite electronics. They are a company all about color, and the simplicity of their product. They make brilliant use of this simplicity with their landing page that shows off their colorful flavor, with subtle mouseovers that show off just enough of the product for you to want to click in to learn more.
I will not start by saying I think Retrosuperfuture is an amazing name/description of a brand, nor will I acknowledge the mental jiujutsu of stampung “super” on every single one of your products. Brilliant.
That said, these guys have a very clean, very simple approach to their site, and their landing page does a great job of showing you the products and recent partnerships that they’re proud of.
Very often, apparel brands will waste the landing page of their site with something that’s all image, and has no real way to connect people with the brand. Maybe a full page image, or sometimes no image at all. You know who you are. Thats why I love what Narciso Rodriguez is doing on the site. True to fashion, its all about the name, but the landing page itself lets you scroll through stories and product to really get a feel for what the brand is about.
The Greats footwear site is effortlessly executing on so many best practices, I just had to pull the whole thing apart here. I was geeking out the entire time, and very nearly ordered all of their product in my exuberance. From landing to checkout, they’ve nailed details that even savvy ecom professionals might miss or screw up. Greats team, my hat’s (and shoes) off to you.
Landing Page: Lets just count up the things these guys are already crushing
Putting your mouse anywhere on the screen brings up the name of the product, and its price, it begs for a click — which of course, is the point.
Product Page: This, too, has a ton of textbook and innovative wins on it.
Which of course, takes us to checkout. they keep it clean and simple, without any extra needless steps on the way out.
All in all, a masters class in how to get this done. Any retailer without a massive amount of product needs to copy everything these guys do.
Greats team – I don’t know you, but I wish I did. Kudos.
The Krystal Rae site is a gorgeous site to start with, and does a great job of using interesting visuals right off the bat. However, what caught my eye was that while casually scrolling down the page, a picture that I thought was just a normal model/merchandised shot, was actually the entry point to a really cool experience.
As you scroll, the model changes outfits. And as a result, They actually showed off a ton of their product without needing me to click into the shopping section.
Very cool, and definitely a best practice for anyone with an interesting, model-driven merchandising strategy that wants to play with the ever-trendy parallax feature on the web.
The team at Pebble is onto something. While this won’t work for everybody, these guys do a very clean job of putting their introduction, their selling points and even their FAQ onto a single, well organized page that will also take your money (thank you very much)
Site funnels were soooo web2.0. Just get to the point.
(For those of you nerds who are keeping track, I tagged this as landing page AND as a product page as a bonus)
If you ask me, one of the hardest things to do well on the web is to create urgency. Why should your shopper buy NOW rather than tomorrow or two weeks from now? Flash sales are an obvious answer, but don’t work for everyone.
United Pixelworkers have a very cool solution. They just put it out there. Half the stuff on the site, you can’t even buy. It makes it feel like stuff is selling out all the time. In fact, the search bar lets you search through stocked out product.
You might think its counter-intuitive but I think there’s a way any retailer with a bit of turnover can make this work.