Bold contrast: Warehouse uses unexpected elements to put the offer first

The new Warehouse landing page mixes expected and unexpected elements to pull you in.

  • We’re used to seeing tiles and straight lines. The diagonal draws your eye up…
  • Right to the offer. If you came here looking for something (eg. denim) perhaps the 10 quid is all you need to jump off the fence.
  • They still delivered full frame large photography, with a picture that implied a large selection of product.
  • Brought some urgency too. “Limited time offer” is a little bland these days, but certainly better than nothing.