Crate&Barrel’s “Inspiration” curated section does a ton of stuff right:
- Ties in use-case: Whether you’re looking at “Friends&Giving” or “Grandpa&Grandson”, you get a sense of what’s going to be in there.
- Tie in existing content: C&B has been putting out great little vidoes where they use their trademark ampersand and moving copy to tell a story. The videos are a minute long, and surprisingly emotional
- Story-driven collection: For example: the Grandpa&Grandson collection board (above) includes links to content about whiskey
- Relevant applications: This page has an iPhone app for cocktails. Other collection pages include apps for recipes etc.
Celebrating the best of everything.