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Detail-driven browsing at SO Jeans

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Shopping for jeans on the web is usually hard enough. Like any category where the user might have nuanced and sophisticated tastes, the usual mix of pictures and words just might not be enough to get the deal done.

SO Jeans figured the way to get through to a detail-driven customer was to be detail driven themselves. In addition to being able to sort by size, color and brand (which, lets face it — for a site with a lot of product, these are table stakes) they also let the shopper sort by visual descriptions of what they are looking for.

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Low rise? Straight leg? No problem. Plus because its visual you can be more certain that the words mean what you think they do. It also means that these guys took the time to build the data on all of their product to power a feature like this — no easy feat, and one that’s sure to earn them some loyalty.