Wallet article Bellroy

Don’t fear the scroll: Bellroy tells a great story

The Bellroy folks take a lot of pride in their wallets. Like anyone else, though, they know that pride alone only drives so many sales. Especially for a commodity category like wallets, much of the rest comes from story.

These guys tell a great story about a slim wallet, complete with personable cartoons and clips from Seinfeld. Anyone who’s selling in a crowded space should check this out.