Easy and transparent sharing: Fab puts it all together

Everyone knows that the best endorsement comes from our friends, and Fab does a bunch of things really well in their new social strategy:

  • Points – Everyone likes points, often more than hard dollars
  • Tracking – so you know who’s referred who
  • Free gifts – Fab uses Wrapp to allow anyone to give $10 for free
  • Choice of channels – not everyone prefers facebook or twitter, or email – let them pick.

If you’re not getting everything you want out of your social strategy, perhaps some of this will work for you.