Everyone knows that the best endorsement comes from our friends, and Fab does a bunch of things really well in their new social strategy:
- Points – Everyone likes points, often more than hard dollars
- Tracking – so you know who’s referred who
- Free gifts – Fab uses Wrapp to allow anyone to give $10 for free
- Choice of channels – not everyone prefers facebook or twitter, or email – let them pick.
If you’re not getting everything you want out of your social strategy, perhaps some of this will work for you.