Engaging zoom images: Get in close before you decide at Lululemon

One of the most frustrating things in my life is when I click into the zoom images on a product page, and then need to click like fifteen times to get out of there. No offense to the brand, of course, sometimes when you zoom in too close, you don’t like what you see.

Lululemon gets it. Their product zoom not only lets you see all the angles, it lets you change colors without navigating your way back to the product.