Get into the detail: Form-Function-Form lays it out

Form-Function-Form is a great site with some cool, artisan product.

The product page itself isnt anything to write home about. There’s a nice picture, but lots of small text.

What’s really awesome here, is the section at the bottom:

It not only has the boring but needed product specs, but it dives into details like:

  • What tools it works with
  • Fun functional benefits
  • plus, how the designer uses it

Makes the device strangely personable. I know it made me want one. Now if only I had $55 to buy this keychain…