The guys at Hard Graft know a thing or two about beautiful product. Perhaps more importantly, they seem to know a ton about beautiful product photography. As a result, instead of relying on a nice landing page to get you to look at their product, boom, they just drop you on the browsing page and leave you to figure it out.
As a result, I must have browsed through 10 different items before I knew what I was doing. I wish the product pages were easier to use, but thats a story for a different day.