Guided shopping at its best: The North Face finds your inner athelete

How do you get people to look at the right stuff from lots of fairly technical product? The North Face helps you find your “inner athlete”.

After you tell it whether you’re male or female, it shows you a few fun activities so you can see what calls out to you. I snowboard, so I took it in that direction.

At this point, I’m pretty committed to the process. Its showing me one of their athletes  whats on his playlist, as well as a selection of their new snowboarding gear. I could read more about them all, or head into the snowboarding section.

The whole thing is snappy too, and im sure generating a ton of segmentation data behind the scenes.

Nicely done, North Face. Now if only I could make time to hit the slopes…