Giftcard appear Jcrew thumb

Just get the giftcard: J.Crew reminds you that if you can’t decide, you don’t have to

J.Crew has a great holiday gift guide, don’t get me wrong. But they also know that a fun assortment of product might not be enough to make a decision. I can barely buy myself stuff, let alone other people.

So while you’re scrolling down…

A little bubble fades in, drawing your eye, and reminding you that you can just get a gift card.