Product Owen   Fred

Long Form: Owen and Fred skips bulleted text

The product pages on Owen and Fred to a lot of things that I like:

  • Mixes up the format – how often to you see product pages with illegible bullets? People want the story.
  • Tells you when its stocked out – counter-intuitive, but I’m a big fan of stockouts. Sure, you might lose this sale — but you will put tremendous urgency on any serious shopper to pick stuff up now rather than wait.
  • Cross sell – This happens to be a luggage tag. These guys sell custom luggage tags too, and they link you in.