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Saucony’s Shoe Advisor hits the spot

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Saucony rolled out a new feature they’re calling Shoe Advisor – I’m calling it the perfect way to shop for sneakers. They replaced the useless filters that you tend to see on shoe sites with real use-case driven filtration.

Do you want to race? What do you run on? Boom, Boom, and as you click, the tiles live-rearrange in a way that invites you to keep playing.

Plus, each step has education built in. Maybe you’re not sure if you have high arches or not:

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This could be done for nearly any category. How do people use your site? How are you helping them narrow down the product they want?