Saucony rolled out a new feature they’re calling Shoe Advisor – I’m calling it the perfect way to shop for sneakers. They replaced the useless filters that you tend to see on shoe sites with real use-case driven filtration.
Do you want to race? What do you run on? Boom, Boom, and as you click, the tiles live-rearrange in a way that invites you to keep playing.
Plus, each step has education built in. Maybe you’re not sure if you have high arches or not:
This could be done for nearly any category. How do people use your site? How are you helping them narrow down the product they want?