Shop by trend on BooHoo

Boohoo shop by trend

I’ll start by acknowledging that fashion is a much more trend-driven category than most. However, I think many sites would benefit from the kind of customer-centric thinking that must have led to this.

BooHoo, a British fashion retailer lets people sort and search their products not just by type and size — byt also by trend/style. “Harlequin” stripes, anyone? How about a “Manhattan Walk Of Style”?