Shoppable showcases on HSN

HSN Shoppable Stories

 

Its a fairly well-adopted best practice these days to put some kind of anchoring content at the top of a high-level category or even sub-category page. This is often a story or showcase image, occasionally its video.

It’s annoying, however, when you see something cool or inspirational in a showcase that you then need to go hunting through the site for. Was that great weekender bag this season or not? leather or canvas? How the hell am I supposed to find it?

The team at HSN does a really good job of making their showcase shoppable. There’s enough whitespace so you can be sure of what you’re clicking on, and helpful tooltips that keep you encouraged.