If you ask me, one of the hardest things to do well on the web is to create urgency. Why should your shopper buy NOW rather than tomorrow or two weeks from now? Flash sales are an obvious answer, but don’t work for everyone.
United Pixelworkers have a very cool solution. They just put it out there. Half the stuff on the site, you can’t even buy. It makes it feel like stuff is selling out all the time. In fact, the search bar lets you search through stocked out product.
You might think its counter-intuitive but I think there’s a way any retailer with a bit of turnover can make this work.