Start with search: Finish Line’s landing page puts focus on finding

The new Finish Line landing page does a bunch of my favorite things:

  • Full frame photography
  • Zoom shots that focus on details
  • Vibrant, inviting colors
  • And the piece de resistance –
  • SEARCH! on the landing page itself.

The standard nav is still available, but given how much shoppers use search, why not put it front and center?