Who said you had to get from a landing page to a browsing experience to a product page before you can buy?
The team at Pebble is onto something. While this won’t work for everybody, these guys do a very clean job of putting their introduction, their selling points and even their FAQ onto a single, well organized page that will also take your money (thank you very much)
Site funnels were soooo web2.0. Just get to the point.
(For those of you nerds who are keeping track, I tagged this as landing page AND as a product page as a bonus)
If you ask me, one of the hardest things to do well on the web is to create urgency. Why should your shopper buy NOW rather than tomorrow or two weeks from now? Flash sales are an obvious answer, but don’t work for everyone.
United Pixelworkers have a very cool solution. They just put it out there. Half the stuff on the site, you can’t even buy. It makes it feel like stuff is selling out all the time. In fact, the search bar lets you search through stocked out product.
You might think its counter-intuitive but I think there’s a way any retailer with a bit of turnover can make this work.
Vat19 uses whimsical images and even more whimsical videos right on their landing page to sell their whimsical product.
Sometimes, the landing image itself contains a prompt for you to put it in the shopping cart. Because its hilarious, it doesn’t feel try-hard.
Lots to learn from these guys.
The new Warehouse landing page mixes expected and unexpected elements to pull you in.
- We’re used to seeing tiles and straight lines. The diagonal draws your eye up…
- Right to the offer. If you came here looking for something (eg. denim) perhaps the 10 quid is all you need to jump off the fence.
- They still delivered full frame large photography, with a picture that implied a large selection of product.
- Brought some urgency too. “Limited time offer” is a little bland these days, but certainly better than nothing.
The new Finish Line landing page does a bunch of my favorite things:
- Full frame photography
- Zoom shots that focus on details
- Vibrant, inviting colors
- And the piece de resistance –
- SEARCH! on the landing page itself.
The standard nav is still available, but given how much shoppers use search, why not put it front and center?