The best choice: between your own product – UncommonGoods Email

Uncommon Goods is a great source of whimsical gifts that are often naturally interesting. They already have that going for them. So how to differentiate their product further, especially during a saturated holiday marketing season?

Make them face off against each other. As the shopper, you feel like you have to choose between one of the two choices, both of which are their product.

Plus, the execution was aesthetic, and the pitch was fun.