UnderArmour has always had great story/product photography on their site. Their way of doing product photography does many things well to pull you into the product:
- Chat with someone there
- Zoom in for bigger pictures
- Click on any of the angles
- The “click to expand” button is visually set off from the picture, so of course I want to click…
Boom! Now I can see the guy’s entire outfit. Sure, these are just sweatpants, but this system could be used for any outfit. How often have you been looking at a product picture for a shirt and wondered– “What kind of tie is that?” I do that like four times a day.
So click on the little yellow “+”…
Every detail helps in making the deal. Price point, reviews and all in under fifty pixels.