Transparency equals happier customers: Dominos Pizza keeps you posted

Dominos knows what people want on their ecommerce: as much detail as possible on when their pizza is coming.

Their order tracker lets you know how your pie moves from prep to baking to delivery. While this is especially relevant for pizza, how many sites have you seen really take the care to integrate good order tracking and delivery?

Sometimes there’s total radio silence between the confirmation email and the box showing up at your door. I think more people should take a slice from these guys and let the customer know whats up.