Normally, when you get to the browse page of a site, you expect to see rows of identical tiles with identical models wearing identical product. Vomit inducing.
Reebok mixed it up on their browsing page with a few things you don’t see very often:
- Video content
- a long page (beats the hell out of clicking “Next Page” a dozen times)
- Different tile sizes – to emphasize the products they want to draw attention to
- Different photo formats to show some dynamism
- An interesting sliding scroll, even if its just whimsical
The result is a page that is not only full of relevant content, but is visually interesting, and draws the shopper into the product.