Walk it out: MyHabit’s models come to life

MyHabit, Amazon’s flash-model apparel site does one thing REALLY well.

Rather than just show pictures of the product like every other apparel product page, just when you least expect it — the models start moving! Not only is it unexpected and engaging, it lets you see how the clothes move.

Any product that involves a model should be merchandised this way. Any product that does not, should be done this way.