Some of our friends stateside may be less familiar with the Yoox powerhouse. These guys run a near-monopoly in European apparel ecommerce – in addition to having lux, full price, and discount stuff on the same site, they Yoox also “powers” the online stores of more than thirty fashion houses, including Armani, Dolce & Gabbana, Diesel and Jil Sander. (Commentary by the New Yorker here)
Their new landing page does a ton of cool stuff:
- Vibrant engaging colors
- Tied-in story images
- Multiple filters: Male/Female AND by color
- Product browsing right below the story
- Wildcard feature: search by voice. Works pretty well too.